As a consumer (and this is the view you should consider first), I'd like to see plenty of testimonials for anyone offering a product or service or idea.
As an employee, to receive testimonials from customers would be a perk that I would count as part of my compensation.
As a business owner, you can use the testimonials as feedback on what specifically you and your people are doing right. And don't forget to look for what you're doing wrong. You may be able to read this between the lines: In what ways are they not praising you?
The best testimonials are those written to a third party. Get them by listing customers as references. Ask your customers whether they would like to be on the list.
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