Your customers value you for yourself, not just for your product or service. It's part of how they know whether to get it from you or from somewhere else.
Given that, you may wish to read about pitfalls of "an affliction related to the Protestant work ethic, characterized by the expectation that one should be more impersonal and emotionally detached at work than in social situations."
Read more at www.umich.edu/~urecord/...
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