Friday, February 10, 2006

Be a metasearch engine

Your customer or client trusts you; that is worth something to them and can earn you a comission. If you don't offer what they're looking for, show them where they can find it. This way, they'll continue to come to you first.

As an example, put a web search box on your web site. Whenever your search engine finds no results on your site, have it query other local sources next. Store the query terms and use them to see what your customers would be willing to "buy" from you. This is market research. Use it to decide what products and services to offer and what alliances to make.

Read more at http://www.libraryjournal.com/index.asp?layout=articlePrint&articleID=CA322627

No comments: